Senior Marketing Manager, Alexa Skills
We are looking for an experienced marketing manager to help increase awareness and engagement of Alexa Skills for India
The consumer marketing manager will be responsible for defining the strategy and executing marketing campaigns to increase customer acquisition and retention. This role will need to create marketing plans in partnership with various internal teams and external developers. A crucial component of the role will be managing and optimizing campaigns based on results to increase effectiveness and performance.
Key responsibilities will include:
· Develop the marketing strategy for Alexa skills in India
· Design, build, and execute individualized marketing campaigns with more emphasis on digital marketing
· Channel management – Manage various free and paid channels for customer engagement
· Analyze results and make changes to plans for improved campaign performance and ROI
· Manage budget, forecasting, and reporting on a monthly basis
· Prepares industry, market, retailer, and brand performance and financial reporting using a multitude of data resources; identifies and communicates both macro and micro trends and opportunities.
· Own all co-marketing opportunities with external partners
· Dive deep and own all customer behavioural analysis
· Lead research for understanding customer usage behaviour