We are seeking an experienced Marketing leader to lead Amazon India’s Social, Video and Display Advertising channels. The Social/Display Ads team drives Amazon’s automated advertising across Social Media websites like Facebook, Twitter, and Instagram as well as the large networks such as Google Display Network.
We advertise on these channels to drive sales of Amazon products and offers, driving customer acquisition and scaling strategic programs such as Mobile App Downloads. This is a relatively new domain and one of the fastest growing areas anywhere at Amazon. In this role, you will work with multiple stakeholders across technology, finance, category, business development and mass advertising teams distributed across multiple locations.
This role will design and execute social campaigns, identify optimisation opportunities, and provide data-driven recommendations that maximises our advertising efforts across emerging and established Social platforms. This role requires someone with a demonstrated record of analytical rigor, creative problem solving, and flawless execution.
Key responsibilities include, but are not limited to:
- Owns planning, implementation, management and optimisation of Social, Display and Video campaigns.
- Design testing agenda to understand the drivers of our advertising impact.
- Partner with technology and research teams analyse data, derive insights, and guide our automated advertising capabilities.
- Evaluate new ad tech, social/messaging platforms and creative ad formats